Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2017 SILVER
2017 SILVER
Sampling Booth From Hell
Combining the timely launch of Maggi’s new instant noodle variant, ‘Hokkien Char Mee’ during the Hungry Ghost Festival with the cultural phenomenon of Pokemon Go, we created an unbranded piece of content (Maggi’s first ever!) that was as dark as our product’s flavourful dark sauce. At the height of social frenzy, Maggi owned up to the stunt with a reveal video. For a campaign with $0 in traditional media spend, Maggi hit a recordhigh of 188% increase in sales.
Brand:
Maggi
Client:
Nestlé Singapore
Agency:
GOVT Singapore
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
