Small Budgets - Products

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2017 SILVER

Sampling Booth From Hell

Combining the timely launch of Maggi’s new instant noodle variant, ‘Hokkien Char Mee’ during the Hungry Ghost Festival with the cultural phenomenon of Pokemon Go, we created an unbranded piece of content (Maggi’s first ever!) that was as dark as our product’s flavourful dark sauce. At the height of social frenzy, Maggi owned up to the stunt with a reveal video. For a campaign with $0 in traditional media spend, Maggi hit a recordhigh of 188% increase in sales.

Brand: Maggi
Client: Nestlé Singapore
Agency: GOVT Singapore
Language: English

2017 SILVER

Free Beer Forever

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

Brand: Beer Point
Client: Beer Point
Agency: Kinograf
Language: English, Ukrainian

2017 SILVER

The Baby Stroller Test-Ride by Contours

Contours is a small brand in the premium stroller category that was able toturna tiny budget and powerful insight into an effective never-been-done-before solution. The Baby Stroller Test-Ride lets parents experience first-hand what their babies cant describe. We created an in-storeproduct demonstration andcompelling social content to influence more stroller shoppers online, where they research and share.

Brand: Contours
Client: Kolcraft
Agency: FCB Chicago
Language: English

FINALISTS

Oreo OREO Stacked at Stores to Stacked at Homes

Sound On The Underwater Playlist

Clos du Bois Long Live