Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2017 SILVER
Free Beer Forever
Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.
Brand:
Beer Point
Client:
Beer Point
Agency:
Kinograf
Language:
English, Ukrainian
2017 SILVER
The Baby Stroller Test-Ride by Contours
Contours is a small brand in the premium stroller category that was able toturna tiny budget and powerful insight into an effective never-been-done-before solution. The Baby Stroller Test-Ride lets parents experience first-hand what their babies cant describe. We created an in-storeproduct demonstration andcompelling social content to influence more stroller shoppers online, where they research and share.
Brand:
Contours
Client:
Kolcraft
Agency:
FCB Chicago
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
