Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2017 GOLD
Building a big brand, with a commercial creativity
Our story is about a European furniture company. It starts in crisis, but ends in success made extraordinary by the remarkably small communications-budget that drove it. As the financial crisis roared into the Nordic consumers' desire to invest dropped dramatically. As a consequence Bolia.com had to overhaul their marketing, implementing an integrated approach with references to the art/fashion scene. Between 2010-2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million in 2016. The campaign has provided a ROI of 7.3.
Brand:
Bolia.com
Client:
Bolia.com
Agency:
Uncle Grey
Language:
English
2017 GOLD
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
