Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2018 BRONZE
McDonald's - Lettuce Quality
People have concerned on healthy and balanced diet nowadays.Generally, McDonald’s is lack of non-fried meals. However, McDonald’s delivers the hard-knowledge of ingredient quality and safety by promoting the new products. Therefore, McDonald’s establishes the direct communications and interactions with the TA which has effectively optimized their brand image.
Brand:
McDonald's
Client:
Prospect Hospitality Co.,Ltd.
Agency:
Popcorn Digital Information Co., Ltd.
Language:
Mandarin
2018 BRONZE
The Truth is Hard to Find
In 2017 a tidal wave of misinformation and free, often fake news swamped our culture. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level on a small budget: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.
Brand:
The New York Times
Client:
The New York Times
Agency:
Droga5
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
