Small Budgets - Products

Cases eligible for this category must represent the only communications efforts for this brand (brand defined as listed in the “brand” question of the Effie entry form) during the time period that the effort entered ran. 

FILTER BY:

PROGRAM

The Blank Page

The Chicago Sun-Times was struggling to stay afloat due to steep declines in print journalism and structural changes. To survive, the paper needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, they left their most valuable piece of real-estate – the front page – blank, asking Chicago to subscribe before it was too late. This bold appeal worked, not only making headlines across the country, but increasing digital subscriptions by 161% in just the first week.


Brand: Chicago Sun-Times
Client: Chicago Sun-Times
Agency: Ogilvy

El Mambo Se Arrienda

En 2017 solo el 5% de los colombianos visitó un museo o galería de arte. En cambio, las personas que vieron la película El Paseo 5, equivalen a los asistentes de 15 años del MAMBO. Por eso, el Museo de Arte Moderno de Bogotá decidió arriesgarse haciendo una acción que capturó la atención de miles de colombianos, mostrando de la manera más cruda su situación económica.


Brand: El MAMBO se arrienda
Client: Museo de Arte Moderno de Bogotá - MAMBO
Agency: DDB Colombia

Coral Crafters

To promote a game update for Minecraft that added life to its oceans, we harnessed the creativity of our players to help rebuild coral reefs in the real world. Influencers worked with players to design sculptures in the game that were then constructed with Biorock, a technology that accelerates natural coral growth. These sculptures were placed in Cozumel, Mexico, where coral decay is rampant. We also got the Minecraft community to build things underwater in the game to unlock a $100K donation to The Nature Conservancy, funding additional coral programs.


Brand: Minecraft
Client: Microsoft
Agency: 215 McCann

2019_ru_2019_2503_hero_1 Lexus Lexus Instagram Hijack
2019_us_2019_e-3985-430_hero_1 Cascadian Farm Cascadian Farm: Good from the Ground Up
2019_co_2019_e-201-077_hero_1 Postobon - Sabores Postobon Nuestro Sabor No Tiene Raza.
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years