Small Budgets - Products

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2019 BRONZE

Nafas

After 4 years of supporting this amazing team of young street children, Clear has glorified them as the champions of tomorrow, exposing them to the world and hijacking Egypt's fans' attention away from the big tournaments and onto this younger, undermined team. 
Today, ranking #5 globally, this team is on its way to becoming the global champion, raising our heads high, all with the help of Clear. 

Brand: Clear
Client: Unilever Mashreq
Agency: FP7 McCann Cairo
Language: English

2019 BRONZE

Prom King

It’s the middle of Q2 2018. Sales are stagnant. Rivals are more popular than ever on social media. Burger King needs a big, attention-driving splash, but all nonessential marketing budgets (like social media) have been frozen. What to do? Turns out one very small marquee with just two words is enough to push out of a sales slump while creating over $4MM in earned ad value for zero media spend. And while many lessons may be learned, one thing is clear: you don’t need much to make a big impact.

Brand: Burger King
Client: Burger King
Agency: MullenLowe U.S.
Language: English

2018 GOLD

Let’s create viral ‘products’!

Historical definition of creativity – “Sell more, for less…” Small budget creativity – “Sell more, for A LOT less…” Why should agencies do this only through communication ideas? Why should insight, lateral thinking, and business acumen help create just ads??? With our client, we co-conceptualized Carvaan, a PRODUCT, and India’s latest cultural phenomenon, which has reversed our client’s business stagnancy and catapulted their share price by 250% within 6 months. The power in the product idea helped replace media dollars with buzz and talk-ability. And with zero ad spend!

Brand: Carvaan
Client: Saregama India
Agency: The Womb
Language: English

FINALISTS

Oreo OREO Stacked at Stores to Stacked at Homes

Sound On The Underwater Playlist

Clos du Bois Long Live