Small Budgets - Products

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2019 BRONZE

The Art of Data Storage

Enterprise Storage has a strong growth momentum in China Market. However, IBM Storage is facing fierce challenges since local IT vendors get stronger. We have to redefine the value proposition to stand out from competitors, to increase awareness and clients' preference.

With this purpose, we created the idea by analogizing data storage with Chinese food, emphasizing resemblance between data & flour, solution & cooking methods, and data value & dishes. We continued to apply the idea to build up a series of IT Talk show name “The Art of Data Storage”, which topics focused on data storage management. The exclusive way not only delivered brand differentiation, but also impressed clients.

As a result, we broke through the serious style of B2B marketing into more attractive and compelling, increased brand awareness significantly. Most important, this campaign generated huge business opportunities and achieved revenue growth beyond the target.

Brand: IBM
Client: IBM
Agency: Ogilvy Beijing
Language: Mandarin

2019 BRONZE

Al Abakera - The Geniuses

The first and only edutainment TV show of its kind in the region, using the CSR fund of the NBE to raise money that goes towards improving and refurbishing schools in Egypt. 

Brand: Al Abakera - The Geniuses
Client: National Bank of Egypt
Agency: Tarek Nour Communications
Language: English

2019 BRONZE

Nafas

After 4 years of supporting this amazing team of young street children, Clear has glorified them as the champions of tomorrow, exposing them to the world and hijacking Egypt's fans' attention away from the big tournaments and onto this younger, undermined team. 
Today, ranking #5 globally, this team is on its way to becoming the global champion, raising our heads high, all with the help of Clear. 

Brand: Clear
Client: Unilever Mashreq
Agency: FP7 McCann Cairo
Language: English

FINALISTS

Oreo OREO Stacked at Stores to Stacked at Homes

Sound On The Underwater Playlist

Clos du Bois Long Live