Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2019 SILVER
The Blank Edition
Due to political infighting, Lebanon remained without a government for 6 months, pushing the economy to the brink of collapse. Politicians used the press to placate the public with excuses while being paid to do nothing. An-Nahar, a historically activist newspaper decided to shock the growingly apathetic nation into demanding the democratically-elected government fulfill their obligations. We printed a completely blank paper and encouraged readers to take control of the headlines. The Blank Edition became the best selling of the newspaper's history, and soon after Lebanon finally got its government.
Brand:
An-Nahar
Client:
An-Nahar
Agency:
Impact BBDO
Language:
English
2019 SILVER
2019 SILVER
Johnnie Walker "Keep Walking Lebanon"
Throughout more than a decade, Johnnie Walker managed to preserve its relevance under the same brand purpose and maintain its leadership position regardless of disadvantageous market dynamics and increased competition. What had first started as a campaign with Lebanese icons evolved into a movement of resistance of progress led by people under the platform of Keep Walking Lebanon. The success of the work done in Lebanon, has led other countries to adopt the same model with Keep Walking Bolivia, Greece, Brazil, Colombia, America directly inspired from our local campaigns.
Brand:
Johnnie Walker "Keep Walking Lebanon"
Client:
Diageo Lebanon
Agency:
Leo Burnett Beirut
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
