Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2018 BRONZE
The Truth is Hard to Find
In 2017 a tidal wave of misinformation and free, often fake news swamped our culture. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level on a small budget: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.
Brand:
The New York Times
Client:
The New York Times
Agency:
Droga5
Language:
English
2017 GOLD
2017 GOLD
Building a big brand, with a commercial creativity
Our story is about a European furniture company. It starts in crisis, but ends in success made extraordinary by the remarkably small communications-budget that drove it. As the financial crisis roared into the Nordic consumers' desire to invest dropped dramatically. As a consequence Bolia.com had to overhaul their marketing, implementing an integrated approach with references to the art/fashion scene. Between 2010-2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million in 2016. The campaign has provided a ROI of 7.3.
Brand:
Bolia.com
Client:
Bolia.com
Agency:
Uncle Grey
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
