Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2002 BRONZE
The Well Protected Fruit
"The Well Protected Fruit" campaign was developed to secure Dole Fruit Bowls position against entrenched fruit snack cup category leader, Del Monte. The campaign objective was to reverse share declines from the previous year by maximizing a limited media budget to generate awareness among a broadened consumer target for the brand's new positioning.
Brand:
Dole Fruit Bowls
Client:
Dole Packaged Foods, Inc.
Agency:
Mendelsohn Zien Advertising
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
