Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
FILTER BY:
PROGRAM
2017 BRONZE
The Science of Truck
This is a story of brains trumping brawn. By positioning itself as the smarter truck for the contemporary ute driver, the Ford Ranger succeeded in ‘depositioning’ the well-established HiLux as out dated, ordinary and a less innovative choice. Aussie ute drivers began to believe that Ranger was ‘Tough done smart’ and voted for Ranger’s brains with their wallets.
Brand:
Ford Ranger
Client:
Ford Motor Company
Agency:
GTB
Language:
English
2017 BRONZE
Don't Ignore a Cough
Last winter Prospan was the little kid’s cough remedy that could. With everything stacked against it, a winning combination of finding and leveraging existing behaviors and using big data to build a predictive algorithm, the perfect message was delivered at precisely the right time to concerned Australian mums. By successfully aligning Prospan with maternal instinct, we achieved a 27% increase in sales, in a market which shrank by -8.5%.
Brand:
Prospan
Client:
Flordis
Agency:
AFFINITY
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
