Small Budgets - Products
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2016 BRONZE
How many infomercials does it take to change a light bulb?
With the launch of its Link connected LED light bulb, GE sought to relaunch the very invention that had made founder Thomas Edison world famous 100 years ago. To make GEs late-to-the-game LED lighting a success in an already crowded marketplace would require selling more than just light wed need to sell self-reinvention. A better life. Even sex. Enter Terry Quattro. Not only was he successful in convincing America it needed new and better lighting, he made sure it bought a SIX MONTH SUPPY OF BULBS IN JUST THREE DAYS.
Brand:
GE
Client:
GE
Agency:
BBDO New York
Language:
English
2016 BRONZE
2016 BRONZE
Movement to Mass with Save the Flavors
By 2015 organics were everywhere. As an organic producer of rice and grains products and seeds for planting, Seeds of Change faced the challenge of building visibility and relevance with a mass audience to drive sales with no media budget. Inspiration from the brands unusual heritage, a seed bank saving heirloom plants, inspired us to reframe its mission to Save the Flavors of endangered heirloom and organic food by planting and buying them. Flavors delivered more universal appeal. Our Atlanta-based campaign increased sales 21%, convincing our client to run nationally.
Brand:
Seeds of Change
Client:
Mars Food
Agency:
BBDO San Francisco
Language:
English
FINALISTS
Oreo
OREO Stacked at Stores to Stacked at Homes
Sound On
The Underwater Playlist
Clos du Bois
Long Live
