Small Budgets - Products

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).

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2016 SILVER

Duplicate The Market Pre-Fried Potatoes Frozen Without Investment In Mass Media

Brand: Cocinero
Client: Alicorp S.A.A.
Agency: Publicis Asociados S.A.C.
Language: Spanish

2016 BRONZE

How many infomercials does it take to change a light bulb?

With the launch of its Link connected LED light bulb, GE sought to relaunch the very invention that had made founder Thomas Edison world famous 100 years ago. To make GEs late-to-the-game LED lighting a success in an already crowded marketplace would require selling more than just light wed need to sell self-reinvention. A better life. Even sex. Enter Terry Quattro. Not only was he successful in convincing America it needed new and better lighting, he made sure it bought a SIX MONTH SUPPY OF BULBS IN JUST THREE DAYS.

Brand: GE
Client: GE
Agency: BBDO New York
Language: English