Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

2022 GOLD

Chilling Our Way Back to Growth

We had to reverse years of stagnating share growth, bring younger drinkers back and make Coors Light talked about. For younger drinkers, putting the world on pause to chill and recharge was a subversive act. And they reached for Coors Light to do so. Our campaign, ‘Made to Chill’, celebrated and catalyzed moments for the world to chill. It more than doubled our rate of share growth, grew volume of 21-34 year old drinkers, while increasing their brand consideration, and increased social media impressions and engagements by 75% and 37%.

Brand: Coors Light
Client: Molson Coors
Agency: DDB
Language: English

2022 SILVER

Yimsu

While local players got stronger in Thailand, Colgate declined. To revitalise the brand, Colgate, as the champion of smiles decided to redefine the power of a smile in the Thai context. Through the Yimsu campaign, Colgate reminded everyone that a smile supercharged with optimism not only has the power to smash stereotypes, but also build bridges. Thanks to Yimsu, not only is our brand saliency at an all time high, but we also managed to arrest our 5 year decline & beat growth projections by 40% in just 6 months!

Brand: Colgate
Client: Colgate-Palmolive
Agency: Red Fuse Hong Kong
Language: English

2022 SILVER

NESCAFÉ Ready to Drink #TurnUpYourChill

Dominated by already established giants, the category offers tough competition to any new contender. In 2012, NESCAFÉ Cold Coffee launched a smooth/indulgent beverage; providing millennials the much-needed sensorial uplift to get through the day. Unfortunately, the product didn’t perform, and production stopped in 2016. However, in 2020 the brand aimed to redefine the niche cold coffee category with vibrant packaging, exceptional taste and flavor. Breaking in with a new wave of Gen-Z centric communication to offer its cool coffee vibe to TG to become one of the fastest growing beverages

Brand: NESCAFÉ
Client: NESTLE
Agency: RED Communication Arts (Pvt) Ltd
Language: English

FINALISTS

Sunsilk Pakistan The Sunsilk Sunrise

Spa Más que Arte es renovARTE

G-PREMIUM G-PRIX RELANZAMIENTO GASOLINA G-PREMIUM G-PRIX DE PRIMAX