Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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The Truth is Hard to Find

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 


Brand: The New York Times
Client: The New York Times
Agency: Droga5

Relanzamiento PlazaVea - Nueva Estrategia

Plaza vea decide relanzar su marca acompañando el cambio de estrategia de negocio que ya implementando. plazaVea venía abandonando con mucho riesgo la propuesta de high and low (ejecutada por más de 15 años en la categoría) para establecer una estrategia completamente nueva: precios bajos, todos los días. Con el fin de posicionarse como líder absoluto en la categoría. El reto fue empezar a capturar, a través del relanzamiento de la comunicación, clientes del NSE C que normalmente compran en el canal tradicional, que representa el 70% del mercado.


Brand: Plaza Vea
Client: plazaVea
Agency: Fahrenheit DDB

Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids. Having suffered decades of decline in comic book circulation and an under-performing web platform, Beano bucked the trend and turned its fortunes around to rapid growth in readership both on and offline. Not only that, but ambitious growth targets were quickly surpassed, while awareness and trust scores catapulted beyond expectation. 


Brand: Beano
Client: Beano Studios
Agency: Red Brick Road

2019_us_2019_e-3659-858_hero_1 Dr. Scholl's Moving Forward With Dr. Scholl's
2019_us_2019_e-4343-072_hero_1 Verizon Fios Awakening A Dormant Market
2019_eu_2019_e-178-028_hero_1 Electrification Let's write the future.
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