Renaissance

Brand

For female youth, Tinder had come to represent one thing. Hookups. It was too narrow, too transactional, and had Gen-Z women leaving Tinder in droves. We found Gen-Z were open to one-night stands, but needed the hope that it could lead to more. The It Starts With a Swipe campaign flipped Tinders narrative. Using a combination of humor, a bold visual identity, to acknowledge and reframe Tinder’s negative perceptions into hopefulness.  This new positioning instantly returned the company to positive growth, and Tinder overtook Hinge in brand preference.

Brand: Tinder
Client: Tinder
Agency: Mischief @ No Fixed Address
Language: English

Pepsi - Product & Brand Restage (Why Not Meri Jaan) - 2021/22/23

Pepsi Product & Brand Restage (Why Not Meri Jaan)Pepsi had been struggling on product credentials, brand relevance and distinction - resulting in year-on-year decline in market share and household penetration.This comprehensive product & brand restage in 2021 managed to deliver a break-through turn-around for Pepsi, delivering Share Gain after 15 years!

Brand: Pepsi
Client: PepsiCo
Agency: Alt Story (Pvt.) Ltd.
Language: English

´LA VIDA NO TIENE UN SOLO SABOR´

Brand: CASINO
Client:
Agency:
Language: Spanish