Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7

Pepsi
Pepsi - Product & Brand Restage (Why Not Meri Jaan) - 2021/22/23

RAN IN: Pakistan

CLIENT
PepsiCo

Ayesha Janjua, Senior Marketing Director
Hakima Mirza, Senior Marketing Director

AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



Cheil Worldwide *Lead Agency



BBDO Pakistan



Starcom Pakistan



SUMMARY

Pepsi Product & Brand Restage (Why Not Meri Jaan)Pepsi had been struggling on product credentials, brand relevance and distinction - resulting in year-on-year decline in market share and household penetration.This comprehensive product & brand restage in 2021 managed to deliver a break-through turn-around for Pepsi, delivering Share Gain after 15 years!

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,Packaging & Product Design,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Trade Shows, Trade Communications, Professional Engagement,TV

Language: English