This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.



FDP Denken wir neu

Brand: FDP
Client: Freie Demokratische Partei
Agency: Heimat Werbeagentur

Launch of platform 'Other rules'

Tele2 faced ambitious business growth goals, it had to focus on more profitable subscribers and abandon the discounter model. However, new audience did not take Tele2 seriously, but as a niche operator with low prices. How an operator for the young poor could become advantageous and liked by profitable subscribers? Tele2 changed approach to communication and started following Other rules - changing market limitations, inconvenient for subscribers, via offering unique products. As a result Tele2 significantly increased share of subscribers with medium and high communication expenses.

Brand: Tele2
Client: T2 Mobile LLC
Agency: McCann Moscow

The Truth is Hard to Find

A tumultuous political environment brought a windfall of traffic but The New York Times needed to increase paid subscriptions. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign worked hard at every level: it put The New York Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 

Brand: The New York Times
Client: The New York Times
Agency: Droga5

2019_us_2019_e-3659-858_hero_1 Dr. Scholl's Moving Forward With Dr. Scholl's
2019_us_2019_e-4343-072_hero_1 Verizon Fios Awakening A Dormant Market
2019_ru_2019_1749_hero_1 Adrenaline Rush Yes, you can

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