This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
The Marmite Gene Project
We've always known you either love or hate Marmite, but for the first time we asked why.The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.
Feed Clean Gives Life To Dying Brand
This is Nutro’s comeback story. While the natural pet food category was growing, Nutro was in decline. Nutro revived their brand with a distinctive and culturally-relevant positioning rooted in today’s #1 human food trend – “Clean Eating.” By looking to the latest human food trend and introducing the first clean food for pets, Nutro reversed their decline.
Client: Mars, Inc.
Agency: BBDO San Francisco