Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

2023 BRONZE

Magic when the lights go out. How a fundamental shift in marketing strategy brought back to life a global attractions business, post-pandemic.

At the beginning of 2022, Merlin were faced with an existential threat.
Two years of either closure or limited trading had not only put us in a financial hole, but had changed our competitive set from other ‘big days out’ to ‘anything outside of the house’.
Faced with this new context, we took the tried and tested Merlin marketing playbook and totally re-wrote it. By fundamentally re-thinking our marketing philosophy, we were able not only to recover, but to re-imagine ourselves and our role.
The lights didn’t just stay on, they burned brighter than ever before.

Brand: Merlin Entertainments
Client: Merlin Entertainments
Agency: Creature London
Language: English

2022 GOLD

Junk Sleep

Mattress Firm was written off as another casualty of the retail apocalypse, facing competition from a sea of digital-first competitors. A reliance on promotions wasn’t differentiating the brand. To grow the brand, they needed to plant their flag as more than another mattress store, but the trusted leader in sleep. Junk Sleep, their first brand campaign, visualized how poor sleep leaves us a shell of our true selves, encouraging people to find the right mattress. The campaign boosted awareness, key differentiation metrics, and drove double digit sales increases YoY.

Brand: Mattress Firm
Client: Mattress Firm
Agency: Droga5
Language: English

2022 GOLD

Chilling Our Way Back to Growth

We had to reverse years of stagnating share growth, bring younger drinkers back and make Coors Light talked about. For younger drinkers, putting the world on pause to chill and recharge was a subversive act. And they reached for Coors Light to do so. Our campaign, ‘Made to Chill’, celebrated and catalyzed moments for the world to chill. It more than doubled our rate of share growth, grew volume of 21-34 year old drinkers, while increasing their brand consideration, and increased social media impressions and engagements by 75% and 37%.

Brand: Coors Light
Client: Molson Coors
Agency: DDB
Language: English

FINALISTS

INFINITI The Shift from Value to Valuable

Dancow Mother's Love is Perfect

GETNET by SANTANDER EL CLIENTE SIEMPRE TIENE LA RAZÓN