Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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2023 SILVER

Love Your Gut

‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.

Brand: Dutchie
Client: Dutch Mill
Agency: Ogilvy Bangkok
Language:

2023 SILVER

Volkswagen: Volviendo al liderazgo de los hatchbacks

Incluso con la obligatoria retirada del Gol, Volkswagen recuperó su posición de liderazgo, reposicionando al estigmatizado Polo, que saltó del puesto 14 para consolidarse como el 'automóvil más vendido' en su categoría y en Brasil. ¿Cómo? Más que simplemente presentar un automóvil con innovaciones, propusimos una nueva visión de la categoría y del Polo: ¡ni Popular(categoría), ni Top(Polo), el Nuevo Polo es POP! Diverso y democrático. No solo otro hatch, sino más bien “el nuevo Volkswagen de tu vida”, con versiones para los deseos y necesidades más diversos.

Brand: Volkswagen - Nuevo Polo
Client: Volkswagen do Brasil
Agency: Almap BBDO
Language: Spanish

2023 SILVER

Let's create a new IBM

For decades, IBM wore the moniker “Big Blue” as a badge of honor, but now, it was holding them back. Big Blue was now seen as a behemoth of a bygone era in tech. In order to reinvigorate 110-year-old IBM, we created an inviting, participatory brand platform. We helped IBM connect to tech decision makers unlike anyone else in the category. We improved perception metrics, drove radical reappraisal, and our efforts helped IBM post 3 consecutive quarters of growth for the first time in years.

Brand: IBM
Client: IBM
Agency: Ogilvy (USA)
Language: English