Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

2022 BRONZE

Eat Fresh Refresh

Through the pandemic consumers have felt stagnation and an overwhelming desire to break from routine to experience something new and fresh. After nearly a decade of sales stagnation and consumer research, Subway found that consumers also saw the brand as stagnant and in need of a refresh. Subway was familiar with feeling stale. As a result, we identified that with Subway you have to refresh to be fresh. And with the Refresh campaign, we upended people’s expectations of Subway by hijacking consumers with our refreshed, quality ingredients and sandwiches.

Brand: Subway
Client: Subway
Agency: dentsuMB
Language: English

2021 SILVER

Caldosas

Las Picaritas son el producto más emblemático de Jacks, pero las nuevas tendencias de alimentación afectaban nuestras ventas. Mediante una estratégia bien implementada, acción rápida y apoyo a los aliados estratégicos, impulsamos la receta y el consumo de Caldosas (Ceviche+Picaritas).  Al lograr identificar un nuevo momento de consumo para nuestro producto y un nuevo target, logramos crecer de manera constante a doble dígito y recuperar la popularidad de las Picaritas.

Brand: Jacks - Caldosas
Client: Jacks
Agency: Interaction
Language: Spanish

2021 BRONZE

Setting New Sustainable Foundations for Growth

This case shows how a repositioning can re-vitalise a global brand in a challenging cultural and business context. Our data-driven strategy demonstrates how working against a perceptual objective triggered a broader equity reinforcement and eventually growth. By focusing on “sustainability”, the campaign made European coffee lovers see Nespresso as being more trustworthy and offering better quality, which initiated a volume growth increase. The case finally proves how fast a repositioning effort can take and drive results—the journey was initiated in January 2020 and generated outstanding results by December 2020.

Brand: Nespresso
Client: NESPRESSO
Agency: McCann Paris
Language: English

FINALISTS

Sunsilk Pakistan The Sunsilk Sunrise

Spa Más que Arte es renovARTE

G-PREMIUM G-PRIX RELANZAMIENTO GASOLINA G-PREMIUM G-PRIX DE PRIMAX