Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

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The Marmite Gene Project

We've always known you either love or hate Marmite, but for the first time we asked why.The Marmite Gene Project breathed fresh life into an iconic, but faltering, British brand.Along the way, it unlocked the genome for truly modern communications, through its innovative combination of earned, owned and paid media.


Brand: Marmite
Client: Unilever
Agency: adam&eveDDB

Feed Clean Gives Life To Dying Brand

This is Nutro’s comeback story. While the natural pet food category was growing, Nutro was in decline. Nutro revived their brand with a distinctive and culturally-relevant positioning rooted in today’s #1 human food trend – “Clean Eating.” By looking to the latest human food trend and introducing the first clean food for pets, Nutro reversed their decline. 


Brand: Nutro
Client: Mars, Inc.
Agency: BBDO San Francisco

#Simplificá

Frente a un 52% de argentinos sin cuenta bancaria ni acceso a medios de pago electrónicos y un porcentaje de uso de plataformas online muy bajo entre los clientes bancarizados, logramos generar awareness incrementando 4 puntos el Conocimiento Total de PMC (de 72% a 76%) y 7 puntos la Recordación Espontánea. La recordación publicitaria pasó de un 14% a un 32% (+18%) y le sumamos que, para el período de campaña, tuvimos 239.878 usuarios nuevos registrados en la plataforma. Asimismo, dentro de la categoría fuimos los únicos en ser evaluados como confiables dentro del top 3 de atributos de marca.


Brand: PagoMisCuentas
Client: Prisma Medios de Pago
Agency: J. Walter Thompson Argentina

2019_us_2019_e-3659-858_hero_1 Dr. Scholl's Moving Forward With Dr. Scholl's
2019_us_2019_e-4343-072_hero_1 Verizon Fios Awakening A Dormant Market
2019_ru_2019_1749_hero_1 Adrenaline Rush Yes, you can
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