Renaissance

This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.

2019 SILVER

Suzuki Jimny

Con un presupuesto reducido, la nueva versión de un vehículo que tradicionalmente no cabe en ninguna categoría, que permaneció sin estático durante años y que no contaba con público definido, decide relanzarse, esperando Pre-vender en solo 30 días decenas de vehículos que tardarían meses en llegar a RD . Una idea pegajosa, ejecuciones inteligentes y deployment preciso no solamente lograron un 100% en la pre-venta, sino que todo sucedió en solo 8 días y además selograron ventas adicionales de un 300%.

Brand: Suzuki Jimny
Client: Santo Domingo Motors
Agency: Know How S.R.L
Language: Spanish

2019 SILVER

We fell, we stood up

Is it possible to restore brand yearly growth which declined 4 times faster than market (last 3 years), still 1,5 time more expensive than competitors without a simple and clear functional advantage? Yes! If you improve the category’s rules of communication in a disruptive way. Magne B6 talks about stress without drama but suggests smiles, leading not only to funny emojis and positive comments on the Internet, but to 15% sales increase. This success was so exceeded that factory stopped to deal with production of necessary volume for Russian market.

Brand: Magne B6
Client: Sanofi
Agency: Leo Burnett Moscow
Language: English, Russian

2019 SILVER

KFC Brand Turnaround

In competing for Singaporeans’ share of attention and stomach, KFC was outgunned by McDonald’s in terms of media spend, share of voice and store count. With nothing else to turn to, we leveraged the power of brand and created a distinct attitude for KFC that gave people permission to unapologetically indulge in fast-food. All of KFC communications were transformed to come with an extra serving of attitude that captured the KFC brand, reversing yearly sales decline and increasing market share for the first time since 2015.

Brand: Kentucky Fried Chicken
Client: Kentucky Fried Chicken Management Pte. Ltd.
Agency: Ogilvy Singapore
Language: English

FINALISTS

INFINITI The Shift from Value to Valuable

Dancow Mother's Love is Perfect

GETNET by SANTANDER EL CLIENTE SIEMPRE TIENE LA RAZÓN