This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.



Macal Relanzamiento

Brand: Macal
Client: Macal
Agency: Kinder

Getting real about underarms

Dove has always been a disruptive force within deodorants, bringing skincare credentials to a category focused on sweat protection._x000D_ Yet by 2016 value growth had stalled and brand equity measures were declining.We utilized a radically different creative approach to shake up this low-interest category, communicating underarm care by showcasing REAL underarms._x000D_ _x000D_ By doing so we rebooted women’s relationship with Dove deodorant. We arrested brand equity declines and drove brand appeal and advocacy. Value share grew and we ended the year +80BPS in our 4 key European markets.

Brand: Dove Antiperspirants
Client: Unilever
Agency: Ogilvy & Mather

Comeback mit Strahlkraft

Brand: hohes C
Client: Eckes-Granini Deutschland
Agency: MediaCom Agentur für Media-Beratung

2019_us_2019_e-3659-858_hero_1 Dr. Scholl's Moving Forward With Dr. Scholl's
2019_us_2019_e-4343-072_hero_1 Verizon Fios Awakening A Dormant Market
2019_ru_2019_1749_hero_1 Adrenaline Rush Yes, you can

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