CLIENT
NESTLE
Zainab Mehmood, Brand Manager
Fuad Ghazanfar, BEO
Faisal Rana, Head of Commnuications
Ali Imran Memon, Media Manager
Hamza Butt, Media Manager
AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency
Zareen Rathor, ECD
Hamza Amjad, ACD
Minhaj Rafi , Senior Art Director
Mobeen Akhtar, Account Manager
Zohaib Burki, Group Account Director
Abdus Sami Baig, Associate Art Director
Jeremiah Edgar, Creative Manager
Rashid Subhani, Senior Animator
Sikander Ali, Creative Manager
Umar Hayat, Print Production Manager
Fahad Babur, General Manager
Sabene Saigol, CEO
Hammad Hasan, COO
Saba Rabia, Creative Manager
Muhammad Azeem, Animator
GROUP M (MAXUS AND ESP)
Ali Taha, Media Manager
Stimulus Productions Worldwide
SUMMARY
Dominated by already established giants, the category offers tough competition to any new contender. In 2012, NESCAFÉ Cold Coffee launched a smooth/indulgent beverage; providing millennials the much-needed sensorial uplift to get through the day. Unfortunately, the product didn’t perform, and production stopped in 2016. However, in 2020 the brand aimed to redefine the niche cold coffee category with vibrant packaging, exceptional taste and flavor. Breaking in with a new wave of Gen-Z centric communication to offer its cool coffee vibe to TG to become one of the fastest growing beverages
