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2021 GOLD
Kiunkeh Tum Girna Afford Naheen Kar Saktay
Servis changed the way motor bikers were choosing their tyres. Being a low involvement product, bikers usually opted for lower-priced brands. Despite regular mishaps on the roads, bikers remained careless about the safety protocols. Using a relevant insight, we were able to emotionally engage them and raise their concern for safety. Despite being premium-priced, Servis Tyres became the bikers' first choice and the leader, by far, in the category, Sales increased by 20.44% against a target of 5% showing a major improvement in brand health indicators vs the competition.
Brand:
Servis Tyres
Client:
Service Industries Limited
Agency:
Manhattan Communications (Pvt) Ltd
Language:
English
2021 SILVER
Small Business Drive
How do you sell a car built for urban exploration in a city where there's little left to explore? Lexus needed to launch the UX — a tiny SUV built for urban exploration. But the world's most expensive property market pushed interesting places to the brink. 'Small Business Drive' connected drivers craving to explore with small businesses waiting for discovery. A personalised test-drive drove prospects to hidden gems that matched interests. The innovation put Lexus into a top 3 market position and was opened up for other brands to join.
Brand:
UX
Client:
Inchcape Group
Agency:
TBWA Hong Kong
Language:
English
2021 SILVER
Patrol Conquer Everywhere
With the ‘Conquer Everywhere’ campaign, we successfully expanded Nissan Patrol’s brand appeal in the GCC region beyond a rugged desert warrior by engaging the customers throughout their journey from awareness, consideration to conversion. We created a data driven integrated campaign that included more than 13 different video assets & over 600 personalized ads to connect with the rational and emotional needs of multiple target segments. The campaign resulted in 13% higher sales, 16% higher leads at 41% lower cost and made Patrol the leader in the large SUV category.
Brand:
Nissan
Client:
Nissan
Agency:
TBWA/RAAD
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
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Volkswagen AG
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