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2022 GLOBAL GRAND CONTENDER
Four Second Reviews
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market. Our social experiment showed that social can be disruptive, hilarious and sell a ridiculous amount of micro-SUVs, with the campaign driving over $12million in Venue sales, all from a total investment of just $635,000 (AUD).
Brand:
Hyundai Venue
Client:
Hyundai Australia
Agency:
AnalogFolk
Language:
English
2021 GOLD
Four Second Reviews
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development to take on the big spenders dominating the category. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market, driving over $12 million in Venue sales from a total investment of just $635,000 AUD.
Brand:
Hyundai Venue
Client:
Hyundai Australia
Agency:
AnalogFolk Australia
Language:
English
2021 GOLD
Volá
Producto de la crisis generada por la pandemia, para el lanzamiento del nuevo Tucson 2021 enfrentamos el reto de disponer únicamente de una versión, lo cual era un reto debido a que nuestros competidores tenían hasta 4 distintas versiones para las diferentes necesidades de los clientes. Además: No tendríamos el vehículo fisicamente, solo para el lanzamiento digital.Las ventas del mes de abril 2021 eran clave para los resultados anuales. Vendimos 146 unidades durante el mes de abril el doble que el promedio de nuestros pares durante el 2021.
Brand:
Volá - Nuevo Hyundai Tucson
Client:
Hyundai Costa Rica
Agency:
Interaction
Language:
Spanish
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