Automotive
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2023 BRONZE
NISSAN ProPILOT MOP
As a sponsor of NBA JAPAN GAMES, Nissan faced with the objective of leveraging this opportunity to raise awareness of the ProPILOT 2.0 technology and strengthen their brand image of innovation. Nissan’s ambition was to go beyond simple technology introduction. Nissan hijacked halftime show with an out of box thinking and demonstrated ProPILOT 2.0 in a completely new way. The demo conveyed that Nissan is a brand that excites people with its technology.
Brand:
Nissan
Client:
Nissan Motor
Agency:
TBWA\HAKUHODO
Language:
2022 GOLD
Jeep's Call of Adventure
We needed to protect Jeep’s ownership of adventures against competition that caused Jeep to lose affinity with existing users and not growing acquisitions. We knew that Jeep owners needed their own calling in a special way that was authenticall
Brand:
Jeep
Client:
Jeep
Agency:
Publicis Groupe - One Team Stellantis
Language:
English
2022 GOLD
Alsvin #DriveYourDreams
Everyone was very tired of Pakistan's auto industry's lack of options, stale technology and the ever-growing prices. Changan stepped in to listen to the customer, not just hear their pain points but answer them with superior design and technology. We disrupted the existing system by providing the options customers had been asking for, in a lower than average market price range. Spreading the message through Digital, TV, Radio, OOH. Which catapulted Changan to 4th position in volume within a short time period, opposed to other entrants in the market.
Brand:
Changan Alsvin
Client:
Master Changan Motors Pvt Ltd
Agency:
Ishtehari
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
