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2022 BRONZE
2022 BRONZE
The EVangelists
In fast-evolving electric cars market, where novelty trumps expertise, even a pioneer model like Nissan LEAF can be soon left behind. By understanding the audience’s desire for hearing experiences from peers rather from other official brand voices, we leveraged the only strength that comes from a great heritage: the love and enthusiasm of the big community of LEAF owners. Having turned them into an army of evangelists, the campaign reverted the negative sales trend and succeeded in delivering a record year sale (+26% in Europe, +45% in G5).
Brand:
Nissan LEAF
Client:
Nissan AMIEO
Agency:
TBWA G1/Nissan United
Language:
English
2022 GLOBAL GRAND CONTENDER
Lost Roads
Toyota has been leading SUV segment since the 80's. Then, it was famous because drug-traffickers used them in difficult territories. To demonstrate our SUVs capabilities, we had to test them in a similar difficult territory, with the same memorable characters. We test them in a territory that for 60 years was dominated by guerrillas and, although peace has been signed, people are still afraid to visit. Working with ex guerrillas as guides, we created content to give visibility to those who today are struggling for a new way of life.
Brand:
Chevrolet
Client:
GENERAL MOTORS COLMOTORES S A
Agency:
COMMONWEALTH | MCCANN
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
