Automotive
FILTER BY:
PROGRAM
2021 BRONZE
Thank You Russia
How does one make a previously unknown car brand loved by Lebanese people (who are deep economic and political crises) and ensure you increase its sales? By tapping into their core coping mechanism of satire and humour to create a hilarious, entertaining campaign that thanks another government for providing an affordable driving solution in a time when they need it most. The brand became seen by many, as online visibility and love increased by 73% and 11% respectively, while test drives and sales outperformed their targets by 32% and 40%.
Brand:
LADA
Client:
Lada Lebanon - RYMCO
Agency:
TBWA/RAAD (Lebanon)
Language:
English
2021 BRONZE
Even camels love it
Not seen as attractive by Kuwaiti youth and being higher-priced, how could we make the new Ford Expedition aspirational? In local culture camels are respected, so if we won over camels, we’d lay claim to youth’s share-of-attention ;). And based on the idea that the new Ford Expedition is so good, that “Even Camels Love It”, we created a branded content approach, partnering with a leading Kuwait influencer and 2 camels, showing the Expedition’s innovative features. Winning over the camels across the content, we also grew sales from Kuwaiti youth.
Brand:
Ford Al Ghanim
Client:
Alghanim Auto
Agency:
UM Kuwait
Language:
English
2020 SILVER
Find Your Unbeaten Path
When a city is on fire, struggling small shops need prospects more than ever. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. But the world's most expensive real estate market has made interesting small businesses hard to find. So Lexus created a personalised test drive that used interest data to lead prospects to the city's hidden gems. This increased lead generation for UX by five times. The success prompted Lexus to share this technology with other vehicles and brands.
Brand:
Lexus
Client:
Inchcape Hong Kong
Agency:
TBWA \ Hong Kong
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
