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Hyundai Staria, no existe nada igual.

La industria de vehículos nuevos en CR finalmente tuvo crecimiento luego de haber caído por cuatro años consecutivos, esto en medio de una inédita escasez de autos nuevos a nivel mundial producto de la escasez de semiconductores. Vimos una oportunidad estratégica en un momento clave; introdujimos un vehículo multipropósito (transporte y carga) en el mercado costarricense y lo conceptualizamos además como un SUV familiar. Lo cual nos permitió ofrecer un mismo modelo en 3 segmentos el mercado. Vendimos 89% más que la meta.


Brand: Hyundai Staria
Client: Hyundai Costa Rica
Agency: interaction
Language: Spanish

70 years of conquering

Strong emotions can bias decision making and nostalgia is a powerful one at that. When Nissan’s flagship, Patrol had to confront its archrival’s completely new avatar with relatively smaller changes, effectiveness meant defending the market share and div


Brand: Nissan Motor Company
Client: Nissan Middle East
Agency: TBWA/RAAD
Language: English

ME-POP: A NEW MUSIC GENRE FOR THE MIDDLE EAST

Music is often seen as a shortcut to engaging buyers. But for Groove, Chevrolet’s new music-inspired crossover, we wanted to go further. We created an entirely new genre of music: “ME-Pop”, giving Arab youth something culturally relevant, and f


Brand: Chevrolet
Client: General Motors
Agency: Commonwealth McCann
Language: English

2023_eu_2023_e-1066-976_hero_1 Genesis Brand Launch It's about time
2023_eu_2023_e-1069-104_hero_1 Toyota Aygo X The New Toyota Aygo X: From Small to Tall
2023_eu_2023_e-981-463_hero_1 Volkswagen AG Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
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