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2022 GLOBAL GRAND CONTENDER
Four Second Reviews
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market. Our social experiment showed that social can be disruptive, hilarious and sell a ridiculous amount of micro-SUVs, with the campaign driving over $12million in Venue sales, all from a total investment of just $635,000 (AUD).
Brand:
Hyundai Venue
Client:
Hyundai Australia
Agency:
AnalogFolk
Language:
English
2021 GOLD
Four Second Reviews
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development to take on the big spenders dominating the category. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market, driving over $12 million in Venue sales from a total investment of just $635,000 AUD.
Brand:
Hyundai Venue
Client:
Hyundai Australia
Agency:
AnalogFolk Australia
Language:
English
2021 SILVER
Patrol Conquer Everywhere
With the ‘Conquer Everywhere’ campaign, we successfully expanded Nissan Patrol’s brand appeal in the GCC region beyond a rugged desert warrior by engaging the customers throughout their journey from awareness, consideration to conversion. We created a data driven integrated campaign that included more than 13 different video assets & over 600 personalized ads to connect with the rational and emotional needs of multiple target segments. The campaign resulted in 13% higher sales, 16% higher leads at 41% lower cost and made Patrol the leader in the large SUV category.
Brand:
Nissan
Client:
Nissan
Agency:
TBWA/RAAD
Language:
English
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