CLIENT
Genesis Motor Europe
Dominic Chambers, European Head of Marketing and Communications
Jon Walsh, Head of PR & Communications
Carla Nacinopa, Brand Marketing Manager
Andrea Mallo Ibon, Head of Retail Marketing Europe
AGENCY
INNOCEAN Worldwide Europe Berlin *Lead Agency
Jörn Ballentin, Strategy Director
Anna Moskalenko, Account Director
Jonathan Hill, COO
Gabriel Mattar, CCO
Jinke Halipa, Senior Media Manager
Maso Correa Heck, Head of Art
Sebastian Pattis, Creative Director
Noha Fahmy, Senior Copywriter
Ahmet Kilic, Senior Art Director
Fabian Barz, Head of Production
Anna Nowak-Otto, Strategy Director
Suzana Maranhão, Strategist
Jürgen Zienicke, European Group Director Media
Boris Strempel, Director Digital Media
Jürgen Joppen, Producer
Tobias Ebling, Producer
Changkyu Ku, Art Director
Divya Mirlay, Copy Writer
Eight&Four
Chloe Singleton, Channel Director
Liam Batch, Client Partner Director
Performance Comms
Aston Loveday, Account Director
Havas Europe
Julian Ireland, Executive Strategy Director
Olivia Dotzek, Strategy Director
Metzler Vater Group
Mario Nicolosi, Chief Strategy Officer
Daniel Hoffmann, Account Director
SUMMARY
In Europe, no one needed another premium car brand like Mercedes, Audi or BMW. So instead of creating another car campaign, we created an entirely new service proposition that respects our customers’ biggest luxury – their time.
Despite a shoestring budget (3% share-of-spend), we managed to put Genesis on the map in only 12 months: brand awareness, desirability and luxury recognition grew by up to 98%, Genesis became the 4th/5th most talked about brand in Europe, and test drive requests exceeded forecasts by 172%.
