CLIENT
Volkswagen AG
Jochen Sengpiehl, CMO (till 2022)
Gilbert Dr. Heise, Director Brand Strategy & Customer Insights Brand
Mirja Schneider, Head of Electro Mobility Communication
Joern Hartig, Head of international Media and Consumer Insight
Dr. Stefan Pfeiffer, Head of Marketing
Petra Schreiber, Director Marketing & Communication
Salim Yüksel, Future Brand Building
Annegret Mauer, Marketing Campaign Manager
Hicran Tekin, Marketing Campaign Manager
AGENCY
Scholz & Friends Family GmbH *Lead Agency
Maren Jens, Head of Strategy
Marie Volquarts, Strategy Director
Arno Lindemann, Creative Partner
André Huber, Creative Director
Jana Huth, Client Service Director
Konstantin Lössl, Orchestration Director
Bernhard Lukas, Creative Director Copy
Roland Bös, Partner & Managing Director
Sabrina Lenz, Account Director
Isabell Beckmann, Senior Account Manager
Marlen Beckmann, Senior Data Strategist
PHD global
SUMMARY
The electric vehicle industry is progressing, but many potential buyers remain sceptical. While in Europe cars hold profound emotional value, e-mobility marketing relies on rational, technical communication.
Our response: Star Wars meets ID Buzz. We tell captivating stories, where Star Wars characters embrace the ID. Buzz’s human charm with its smiling front, showcasing the emotional side of cutting-edge technology.
The outcome: similar to the iconic Bulli, the ID. Buzz wins hearts, generates over 5.8 billion impressions, was briefly sold out, and boosts brand consideration from 18% to 25%.
