Automotive
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2019 BRONZE
Telling Personal Campaign Stories On The Fly
Our brief was to launch Toyota’s updated AYGO model into a declining segment; against competitors with much greater media budgets; and with limited headroom for growth amongst our core buyers. The car itself was virtually unchanged with little new news to speak of. Yet Toyota set AYGO’s highest ever sales volume target. Our strategy embraced real-time hyper-personalisation, powered by data-driven technologies. This new breed of personalisation successfully amplified our creative idea to four different audience segments, increasing interest and consideration for AYGO. This delivered sales growth that exceeded Toyota’s target.
Brand:
Toyota AYGO
Client:
Toyota Europe
Agency:
The & Partnership
Language:
English
2019 BRONZE
2019 BRONZE
Bolt EV: Going All-Electric
Chevrolet had to overcome many barriers when it set out to launch the Bolt-EV in the UAE, a market where petrol is highly affordable and electric cars are few and far between. Most importantly, sustainability was simply not a motivating factor when buying a car, so we needed to give people another reason to care about Bolt.
We spoke to the tech-obsessed, addressing their electric car battery concerns by promoting the incredible technology that made Bolt the class-leader in range.
Bolt became the #1 mainstream electric car in the UAE.
Brand:
Chevrolet
Client:
Chevrolet (United Arab Emirates)
Agency:
Commonwealth//McCann Dubai
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
