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2018 BRONZE
A ball can start priceless stories
Despite threat of main competitor activation with FIFA World Cup and limitations of restricted market on sponsorship activation usage, Mastercard managed to maximize usage if sponsorship actives, significantly grow card usage and strengthen territory of football for brand.
Brand:
Mastercard
Client:
Mastercard Ukraine
Agency:
THINKMcCANN
Language:
English
2016 GOLD
2016 BRONZE
The new Opel Astra. Upsets the luxury class
The Astra is back _ after years of continuous decline Opels most important volume model has made its way back on the growth track. With the launch campaign for the new Astra, Opel managed to completely overhaul its flagships image and turn it into a sales hit again, contributing 2/3 to Opels overall growth in sales. The new premium positioning allowed Opel to dramatically increase sales prices and attract younger buyers than before.
Brand:
Opel Astra
Client:
Adam Opel AG
Agency:
Scholz & Friends
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
