Automotive
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PROGRAM
2019 SILVER
2019 SILVER
Hyundai Tucson
Tucson campaign focused on pushing both the sales of the flagship model and emotionalising the brand. Creating a parallel between our target audience beliefs and brand philosophy, we delivered a story based on a simple truth: hard work works. Intentionally connecting the story with the right music, we managed not only to achieve 34% above the sales targets, but went viral with ‘Hyundai Song’, becoming #5 most Shazamed ad in the UK and driving traffic to our spot. We achieved the involvement and motivation above the TNS automotive average.
Brand:
Hyundai Tucson
Client:
Hyundai Motor Europe
Agency:
INNOCEAN Worldwide Europe
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
