Automotive
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PROGRAM
2018 SILVER
The Man who saw the New Insignia
We broke the scheme in the automotive category proving that without the support of TV advertising, digital activities can effectively bring the new model to the market. Engaging Marcin Dorociński as a "man who saw the new Insignia", we presented to clients a desirable and mysterious car, to which only the unique and selected people can be the first to access. We have exceeded the ambitious goal of 900 orders before the car will appear in showrooms by 66 units.
Brand:
OPEL Insignia
Client:
Opel Poland
Agency:
Scholz & Friends Warszawa
Language:
Polish
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
