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2019 SILVER
The Artistry of Service
When it comes to buying cars, online platforms have empowered people to make decisions without stepping into dealerships; an era where algorithms influence buying decisions
This means the role of the physical dealerships, such as Al Tayer Motors, was diminishing, with prospective buyers less engaged.
We changed that by taking a subject that no one ever talks about and turned it into a story about human achievement.
Transforming a functional customer experience into a rewarding emotional one, we took car servicing and made it into a thing of beauty.
Brand:
Al Tayer Motors
Client:
Al Tayer Motors
Agency:
FP7 McCann Dubai
Language:
English
2019 SILVER
Buy an icon, Win a legend
Chevrolet needed to shift remaining stock of the 2018 Silverado against news and excitement of the 2019 new generation launching in 16 months.
We created a branded content series following Hamoody Bambi and Bear Garcia, as they restored a classic Chevy Truck, into a custom-built icon. Next, Chevrolet transformed 100 units of the 2018 Silverado into 100 Limited-Edition trucks, with their own unique accessories and detailing. Finally, all 100 buyers of the 2018 Limited Edition 1-in-100 Silverado, would be entered into a draw to win the custom classic!
Brand:
Chevrolet
Client:
Chevrolet (United Arab Emirates)
Agency:
Commonwealth//McCann Dubai
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
