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2018 SILVER
Hybridizing Toyota sales.
Even though hybrid vehicles are the future of automobiles and Toyota, we don’t remain passive. We used infomercials to debunk hybrid myths and replace them with hybrid advantages. The future has become the present: campaign led to 50% increase in hybrid sales (3 out of 10 cars) and we the end up 2017 year with 70% growth of hybrid cars.
Brand:
Toyota
Client:
Toyota Motor Poland
Agency:
The&Partnership
Language:
Polish
2018 BRONZE
Testdrive The Commercial
With the new model Volvo V90, Volvo is trying to conquer a place in the luxury breaks segment strongly dominated by German competitors Audi A6, Mercedes E-class and BMW 5-series, which have been very visible and successful for years. A dominance that mainly manifests itself in high awareness and a strong, positive brand opinion and image.
With V90, Volvo focuses on a new target group, a cosmopolitan audience looking for a balanced lifestyle. They are loyal to the break type and want a functional car that must also be comfortably luxurious. The car is also an image symbol for them, an expression of their urge for sophistication and differentiation.
To convince this demanding target group to consider the new and as yet unknown Volvo V90, a purely positioning campaign was not the right option. An activating approach was needed to get the target group faster and closer to the car. Generating test drives was therefore our main objective.
Brand:
Volvo Cars Belgium
Client:
Volvo Cars
Agency:
Famousgrey
Language:
English, Dutch, French
2018 BRONZE
CEAT IT HELPS PUTTING SAFETY FIRST
CEAT, India’s 2nd largest tyre manufacturer, had to grow volumes despite 3 key challenges – cheaper Chinese imports, lack of racing credentials/associations and lack of manufacturer (OEM) tie-ups. Market leader MRF dominated the OEM market and had strong racing credentials. To grow, CEAT built a strong association with safety via the ‘It Helps’ platform, by highlighting the stopping power of CEAT tyres and championing initiatives to make Indian roads safer. The ‘It Helps’ campaign built CEAT’s association with safety-related functional product attributes, leading to an increase in volumes.
Brand:
Ceat Tyres
Client:
Ceat
Agency:
Ogilvy India
Language:
English
FINALISTS
Genesis Brand Launch
It's about time
Toyota Aygo X
The New Toyota Aygo X: From Small to Tall
Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation
