Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 GOLD

The Moshaya Family Animation

Juices category which was already losing relevance among kids further felt the heat as COVID19 crisis resulted in closure of schools and restrictions on movement for both adults and children meant that many families face enormous challenges as they try to navigate new ways of living together with limited avenues of entertainment. We collaborated with Moshaya Family, ranked as the biggest family content creator on YouTube in MENA to co-create their first ever-animated series which resulted in a gain of 3.2 pp of volume share.

Brand: Almarai Long-Life Juices
Client: Almarai Company
Agency: Spark Foundry (KSA)
Language: English

2021 GOLD

The Charli

Cold brew is the fastest growing opportunity in the coffee space, largely driven by Generation Z’s passion for it. But as cold brew demand grew, Dunkin’ wasn’t keeping up with Starbucks. To drive relevance and trial, Dunkin' named a cold brew menu item after Charli D’Amelio, Dunkin' cold brew fanatic and TikTok’s biggest star. We developed a purely social/digital campaign with Charli to attract new customers to Dunkin's cold brew. The campaign had an immediate positive impact on cold brew sales and established a new generation’s affinity for Dunkin’.

Brand: Dunkin'
Client: Dunkin Brands
Agency: BBDO New York
Language: English

2021 SILVER

The Doppelgänger

Burger King repackaged its previously obscure value items under one platform “the tough time meals”. The menu was then launched through a stripped-down campaign, produced at a low budget, using limited props, and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with one key message: we are saving on everything, except the quality of our food. The message created lots of engagement with Burger King’s fans, so much so that the relaunch generated a whopping 1547% increase in sales compared to the same period of 2019.

Brand: Burger King
Client: Burger King
Agency: Wunderman Thompson Riyadh
Language: English

FINALISTS

KFC KFC Degustation

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