Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 SILVER

Talabat, Say Less!

A unique business challenge is when competition arises from a consumer behavior. Asking Egyptians to move away from phone ordering and to trust the digital back end is not an easy ask. As tricky as the Egyptian consumer might get, Talabat went from a monthly average revenue of 14% to 20% sustained monthly revenue. While also attaining a remarkable 45% average per monthly surge in acquisition, and average monthly orders increased by 15%. Talabat must have cracked the Egyptians deepest digital doubts and phone calls nightmares!

Brand: Talabat
Client: talabat Egypt
Agency: Bubblegum Advertising Agency
Language: English

2023 SILVER

Daraz League

Traditionally, Content creators and Influencers are utilized affectively to create awareness and to amplify reach for brands and help them get a share of voice. Our platform has transformed this to a pure performance-driven channel essential to a brand’s growth as it optimizes marketing spend more effectively to achieve business growth whilst also allowing INFLUENCERs to open another monetization avenue for their platform. It’s a win-win situation, really!

Brand: Affiliate
Client: Daraz
Agency: Daraz
Language: English

2023 BRONZE

Galing DITO

By championing local Filipino talent and underrepresented micro influencers on TikTok, DITO Telecommunity was able to double its market share from 3% to 6% in just three months. Up against dominant players Globe and Smart, DITO was unable to match their massive marketing budgets and their use of international celebrities. Instead, the one-year-old brand broke through with an Influencer Marketing strategy that put local talent centre stage and was rewarded with a 33% boost in their subscriber base from 9M to 12M, the fastest growth for a greenfield telco globally.

Brand: DITO Telecommunity
Client: DITO Telecommunity
Agency: TBWA Santiago Mangada Puno
Language:

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy