Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 BRONZE

Voices redefining beauty

Seeking to strengthen its connection with young Arab women in the GCC, Sephora ventured beyond typical beauty promotions. Instead, turned the spotlight onto the diverse and eloquent voices of these young women, and gave them a platform to share their own definition of beauty in their own voices – redefining beauty. Leveraging influential Arab figures, emerging talents from Saudi Idol, and young artists and musicians, we amplified the voices of progressive, young Arab women. In turn, Sephora boosted its popularity, sales and meaningfulness for young Arab women.

Brand: Sephora
Client: Sephora Middle East
Agency: Publicis Groupe - Spark Foundry Middle East
Language: English

2023 BRONZE

Reverse Mode: Reversing Injustice & Rediscovering an Icon

To build relevance with the critical Gen-Z audience, Champion needed to authentically connect with their values. We know they value equity and inclusion, and create today’s pop culture together with their favorite influencers on social media. So we partnered with Jalaiah Harmon, the creator of TikTok’s massively viral #RenegadeChallenge, to build relevance for Reverse Weave, while tackling an issue Gen-Z cared deeply about: injustice for Black creators on TikTok. With a tiny budget, the campaign broke into youth culture, improved sales +89%, and cut costs/online shopping sessions -70%.

Brand: Champion
Client: HanesBrands, Inc.
Agency: Energy BBDO
Language: English

2023 BRONZE

Warzone in Paradise

Call of Duty: Warzone’s newest update would take the game into WWII, an era modern gamers perceive as slow and unexciting. Rather than focus on the era, we brought the game’s setting, tropical island Caldera, to life in an explosive way. As over 50% of our audience follow travel influencers, we “invited” them to visit Caldera, where we transformed their beautiful island footage into a glimpse of the chaotic fun gamers should expect from Warzone. This influencer activation generated 15.3 million earned media impressions with no media budget.

Brand: Call of Duty: Warzone
Client: Activision
Agency: 72andSunny Los Angeles
Language: English

FINALISTS

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