Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2023 GOLD

GOMO Roaming (Kinda) Travel Influencers

GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to 'out-product' our competitor, we decided to 'out-audience' them instead and turned the spotlight on Gen Z and Y's travellers', giving them a platform to live out their travel influencer dreams.The result? No new product needed - but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.¦In the sea of sameness within the MNVO category, GOMO dared to stand out, unveiling its 5G launch with a splash. Through a clever social-first strategy, they collaborated with local influencer, Benjamin Kheng, and challenged the norm with an innovative #WorkFromAnywhere activation. This bold move wasn't just to catch eyes - it was to win the hearts and minds of Gen Z and Y, showcasing GOMO as not just a better choice, but the cleverer one.

Brand: GOMO Roaming (Kinda) Travel Influencers
Client: GOMO by Singtel
Agency: Publicis Singapore
Language: English

2023 SILVER

Golden Wisdom

Turning Traditional Culture into modern art-vertisements. The traditional Chinese Calligraphy art is well appreciated by the Chinese affluent banking customers. It is an art that is traditionally used to impart wisdom. RHB had taken a bold step to be the first bank in Malaysia to collaborate with Ong Chia Koon, a renowned Chinese Calligraphy artist, and Jaemy Choong, a talented young designer, to produce masterpieces that cleverly turned to Art-vertisements.

Brand: RHB Bank
Client: RHB Banking Group
Agency: FCB SHOUT
Language:

2023 SILVER

Girls' fashion's first virtual influencer

How does a brand that’s reached category leadership via innovation and original style, sustain its price premium in the face of all-powerful discount-seeking e-commerce algorithms? In the case of Chinese girls’ fashion brand BalaBala, the breakthrough was in building a more direct relationship with its dual audience of girls, the look-conscious wearers, and their value- and safety-conscious mums. GuYu, China’s first age-appropriate virtual influencer, was activated across online and offline events, to help BalaBala increase WeChat membership by 25%, average transaction value by 14%, and overall sales value by 30%.

Brand: Balabala
Client: Zhejiang Semir Garment
Agency: Ogilvy Shanghai
Language:

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy