AGENCY
Zach Hilder, Executive Creative Director
William Nader, Group Brand Director
Paul Roberts, Freelance Creative Director
Ted Kapusta, Freelance Creative Director
Annie King, Sr Brand Manager
Kate Morrison, Director of Production
Sam Davenport, Film Producer
Bryan Smith, Executive Strategy Director
Eddie Morga, Strategy Director
Thomas Steiner, Comms Strategy Director
SUMMARY
Call of Duty: Warzone’s newest update would take the game into WWII, an era modern gamers perceive as slow and unexciting. Rather than focus on the era, we brought the game’s setting, tropical island Caldera, to life in an explosive way. As over 50% of our audience follow travel influencers, we “invited” them to visit Caldera, where we transformed their beautiful island footage into a glimpse of the chaotic fun gamers should expect from Warzone. This influencer activation generated 15.3 million earned media impressions with no media budget.
