Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
Left Swipe Dat
In 2015, truth needed to reaffirm its status as a relevant brand in youth culture. Our audience didnt relate to smoking scare-tactics or typical celebrity spokespeople, so we needed a new way in. To capture their attention, we tapped the one thing teens care about mosthooking upand shared the fact that smoking decreases your desirability. We partnered with ten teen-admired internet Influencers to co-create and distribute an original song and music video called Left Swipe Dat that entered the music conversation by premiering at The 2015 Grammy Awards.
Client: truth initiative