Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.




Brand: Insys
Client: Insys
Agency: Ra Digital

Online Series "AguMoms. Moms will test"

Brand: Agusha
Client: PepsiCo
Agency: Red Communication Group

Left Swipe Dat

In 2015, truth needed to reaffirm its status as a relevant brand in youth culture. Our audience didnt relate to smoking scare-tactics or typical celebrity spokespeople, so we needed a new way in. To capture their attention, we tapped the one thing teens care about mosthooking upand shared the fact that smoking decreases your desirability. We partnered with ten teen-admired internet Influencers to co-create and distribute an original song and music video called Left Swipe Dat that entered the music conversation by premiering at The 2015 Grammy Awards.

Brand: truth
Client: truth initiative
Agency: 72andSunny

2018_na_2018_e-2383-747_hero_1 JetBlue Airways Little Tickets
2018_na_2018_e-2814-403_hero_1 State Street Global Advisors The Power of SHE
2017_ua_2017_83_hero_1 Garnier Reinforcing Color Naturals brand equity via attraction of local star ambassador

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