Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
Superpower of Beeline TV
In 2018 Beeline launched an updated application Beeline TV. By that time competitors already actively compete in novelty, range, content quality. The task was to make the utmost subscribers to be shortly connected to our service. Analyzing current trends and global experience we realized that potential grow lies in switching users to seamless content - start at home, keep on the go. We turned people's mind saying that now even the coolest superheroes can be with you everywhere. This was clearly demonstrated by the most stubborn, bold but herewith fun superhero Deadpool.
Client: VimpelCom PJSC
Millicano with Millionaire
Jacobs Millicano is a premium product with upscale price which markets shares have stagnated for the last two years. It takes a lot to justify that high end price and strengthen attractiveness through premium image and fine quality to ultimately turn the tide and make shares grow. First order of business is to attract and intrigue consumers, and that has been done by creating a complex campaign highlighted by a relevant celebrity, in our case – Gianluca Vacchi, a perfect choice for an image of good taste and premium quality. The results are impressive with 5,3% of market shares, 11% and 9% growth of the product premium image and high quality perception respectively.
Brand: Jacobs Millicano
Client: Jacobs Douwe Egberts Rus
Agency: Carat Russ
#SHKOLA was an experiment of the TV channel 1 + 1 - low budget, without its history and professional actors, which was supposed to strengthen the position of 1 + 1 in new media and bring a young audience on the air. The product had its competitors and features, but 1 + 1 took a chance and put its on prime time. The result exceeded all expectations not only significant over-fulfillment of KPIs declared (the number of subscribers per page, views on YouTube, large sales of promotional products), but also a general rating on the air, making the best series fall-winter 2017-2018.
Brand: 1+1 media
Client: 1+1 media
Agency: Postmen DA