Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2020 SILVER

Eva travels Pakistan with Jazz

The idea behind the campaign was not just to showcase what the brand stood for in terms of 'Dunya Ko Bataa Dou' but also to connect with audiences who had previously not had a chance to have their region and culture showcased on such a huge platform. This is why the digital audience that Eva had surmassed over such a short span of time became a perfect fit with Jazz’s brand promise of Dunya Ko Bataa Do.

Brand: Eva travels Pakistan with Jazz
Client: Jazz
Agency: Iris Digital (Symmetry Group)
Language: English

2020 BRONZE

Making an expert feel like expert

There are ~1-million mechanics in India and they influence >70% of lubricant sales. Winning with mechanics is thus a key growth driver. This segment of the value chain is transactional in nature, having derived a relationship through a stockist and having limited livelihood opportunities. Mechanics are downtrodden & forgotten heroes who do not consider their profession worthy of respect. This is Castrol India’s story of making a significant difference to lives of 280,000+ mechanics and deliver profitable business-growth. The story of an organisation choosing to recognising mechanics talent and celebrating their profession.

Brand: Castrol Super Mechanic
Client: Castrol India
Agency: Ogilvy Mumbai
Language: English

2019 GOLD

Lays & Pyaterochka employed Olga Buzova

Every autumn, crisps face low season. In response, Lay’s in exclusive partnership with “Pyaterochka” turned a limited-edition launch into a blockbuster with the whole country watching. The leading star Olga Buzova had tried herself in so many projects, yet hadn’t worked anywhere full-time. So we offered her a job at “Pyaterochka” to help us launch 2 exclusive Lay’s flavours! As a result, the 8-week new product volume was sold out in 2weeks, Lay’s reached sales growth +50% vs. last year, record-traffic (+103% clicks & +223% site visits) and buzz among the young audience. 

Brand: Lay's
Client: Frito Ley Manufacturing LLC
Agency: BBDO Moscow
Language: English, Russian

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy