Influencer Marketing
Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
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2019 BRONZE
The Freaking Awesome Chevrolet Owner's Dream Comes True
Last year a Shanghai man drove his Equinox with a Shanghai C plate across the Continent to realize his parents' dream of overseas travelling. His video of spreading a China national flag in front of Eiffel Tower aroused great social echo. Chevrolet seized the opportunity and helped him to set trip destination at Oriental Pearl Tower, demonstrating that Shanghai C plate car can go everywhere in the world even Shanghai city center so long as you have a dream. Chevrolet successfully maximized impact of advertisement in a PR way.
Brand:
Chevrolet
Client:
SAIC General Motors Corporation Limited
Agency:
Hylink Shanghai
Language:
Mandarin
2019 BRONZE
2019 BRONZE
Superpower of Beeline TV
In 2018 Beeline launched an updated application Beeline TV. By that time competitors already actively compete in novelty, range, content quality. The task was to make the utmost subscribers to be shortly connected to our service. Analyzing current trends and global experience we realized that potential grow lies in switching users to seamless content - start at home, keep on the go. We turned people's mind saying that now even the coolest superheroes can be with you everywhere. This was clearly demonstrated by the most stubborn, bold but herewith fun superhero Deadpool.
Brand:
Beeline
Client:
VimpelCom PJSC
Agency:
Contrapunto
Language:
English, Russian
FINALISTS
Por un Perú sin Cáncer
El Día más importante
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
BCP – Banco de Crédito del Perú
BCP - El regalatón del Cuy Mágico con Phillip Chu Joy
