Influencer Marketing
Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.
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PROGRAM
2009 SILVER
The Reverse Graffiti Project
How do you tune in the tuned out? And turn them into an advocate for a cleaning brand? You reinvent the traditional demo by creating environmentally responsible art. By using Green Works from Clorox to help clean the environment, the target audience's perception that all cleaning products are damaging to the environment was reversed. In so doing, the campaign proved that this natural product works better than any other and gave consumers the ammunition to tell Green Works' story.
Brand:
Clorox Green Works
Client:
The Clorox Company
Agency:
DDB West
Language:
English
FINALISTS
Por un Perú sin Cáncer
El Día más importante
Inca Kola
¿Cómo que la marca de mis papás ahora es mi marca?
BCP – Banco de Crédito del Perú
BCP - El regalatón del Cuy Mágico con Phillip Chu Joy
