Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2020 GOLD

McDonald's Bun Kabab_Influencer Campaign

Campaign cleverly leveraged Ali Gul Pir, key influencer and his fans to spark a massive movement to demand Bun Kabab from McDonald’s. Critical success factor of campaign was that it unfolded in an organic manner and to date people believe they are responsible for the launch of Bun Kabab. Campaign resulted in magnificent consumer participation and word of mouth. It crossed borders to become top-trending headline online and offline including News, Entertainment and Lifestyle channels, effectively delivering objective of driving maximum buzz resulting in massive trials and successful launch.

Brand: McDonald's Bun Kabab
Client: McDonald's Pakistan
Agency: Manhattan Communications (Pvt) Ltd
Language: English

2020 SILVER

Skinny

In 2018, Skinny was struggling. In one fell swoop, it lost almost half its stores. Brand measures were stalling & revenue was declining. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. How could we supercharge growth without losing what people loved about us? We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. We grew customer numbers. Increased average revenue per user. Saw customer tenure increase. And all without sacrificing customer love.

Brand: Skinny
Client: Skinny
Agency: Colenso BBDO
Language: English

2020 SILVER

The Hairy Tale

“THE HAIRY TALE” – A STORY OF CELEBRATING THE DIFFERENCE. Pantene Leveraged the power of cultural conversations to help the next generations of Japanese parents and children brave to be different. Harnessing the power of a simple insight, and an unprecedented influencer strategy in the brand’s history, the brand created not only national but also global conversations around the importance and beauty of being different. The work was featured 208 Japanese and 569 international media, earning 4.5 billion media impressions.

Brand: Pantene
Client: Procter & Gamble
Agency: Grey Tokyo
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy