Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 SILVER

The Doppelgänger

Burger King repackaged its previously obscure value items under one platform “the tough time meals”. The menu was then launched through a stripped-down campaign, produced at a low budget, using limited props, and a celebrity doppelganger cast, all packaged together in a hilarious, kitschy manner, with one key message: we are saving on everything, except the quality of our food. The message created lots of engagement with Burger King’s fans, so much so that the relaunch generated a whopping 1547% increase in sales compared to the same period of 2019.

Brand: Burger King
Client: Burger King
Agency: Wunderman Thompson Riyadh
Language: English

2021 SILVER

Sunsilk Sundays with Hania Aamir

The new-normal gave way to new consumer behaviors. With more Pakistanis getting on Zoom/Houseparty apps and realizing the importance of gaining a sense of community, #SunsilkGirlsTogether leveraged on immediate interests of these consumers. The campaign was a perfect blend that married brand purpose of 'opening possibilities for girls' with real-time consumer insights. Episodes were designed around home workouts, learning new recipes, and getting ready for Eid without having to step out! #SunsilkGirlsTogether was recognized by Google as the kind of content consumers were looking for.

Brand: Sunsilk Pakistan
Client: Unilever Pakistan
Agency: Team Reactivate Pvt. Ltd
Language: English

2021 BRONZE

Parkscapes

Parkscapes not only created an entirely new revenue stream for a non-profit music school, but an entirely new way to fundraise. Getting a group of inner city music students sampled on the #1 album of 2019, Taylor Swift’s Lover is no small feat, and one that will pay dividends to the school forever. RPSM now has a sustainable fundraising model it can use to create more music libraries, generate more funding, and show even more kids that anything is possible.

Brand: Regent Park School of Music
Client: Regent Park School of Music
Agency: BBDO Canada
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy