Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

FILTER BY:

PROGRAM

2014 BRONZE

It's time for Gun Sense

On December 14, 2012 the Newtown, Connecticut school shooting left 28 people dead including 20 6-year-olds as a direct result of the nations lax gun laws. Moms Demand Action was an organization of a few mothers who were moved to do something to prevent future tragedies. With an advocacy campaign that asked Americans one simple question, Does it make sense? this group was able to grow into an organization of over 100,000 influencers and delivered 90% public support for a ban on assault weapons and universal background checks.

Brand: Moms Demand Action
Client: Moms Demand Action
Agency: Grey Canada
Language: English

2014 BRONZE

Johnsonville Brattender Campaign

In 2013, Johnsonville cut media spending behind their famous bratwurst, but sales expectations didn't decrease with the budget. With less money to buy impressions, we needed to earn them. Insights gleaned from our social analytics led us to enlist our biggest fans to help. We mobilized them by creating a character called The Brattender. He offered shareable bits of wisdom and inspired our fans to create their own shareable content. In a year we hoped to keep brat volume flat, we managed to sell even more brats.

Brand: Johnsonville Sausage
Client: Johnsonville Sausage
Agency: Cramer-Krasselt
Language: English

2013 SILVER

Mezamashii Run Project

Mizuno had just 7% brand favorability, a running shoe that felt hard and stiff on the sales floor and 1% of the industy's ad spend to work with. But they knew that runners logging more than 20 miles a week would prefer Mizuno shoes if they could just TRY them instead of merely TRY THEM ON. When a word-of-mouth campaign called The Mezamashii Run Project put shoes on running feet, both favorability and store sales increased. And a sustainable community of fans who are now wear-testing Mizuno products was born.

Brand: Mizuno
Client: Mizuno
Agency: McKinney
Language: English