Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 BRONZE

Ragra vs New Ariel Tagra

Setting ablaze suspense around Wasim Akram's future plans, Ariel turned all eyes towards the launch of the Brand's upcoming TVC. We leveraged this momentum to increase Past 12 Month usage in SEC A homes by +2% in just one month, leading to highest ever quarterly sales for the Brand. A +17% sales increase in Month 1 was matched by a historic gain in Top Of Mind for the Brand with a 2X gain vs key competition.

Brand: Ariel - Ragra vs New Ariel Tagra - Influencer Marketing
Client: P&G
Agency: Symmetry Group
Language: English

2021 BRONZE

HBLPSL Jeet Ki Jang

Having launched HBLPSL Jeet Ki Jang, we set out to attract audience engagement with the content, particularly views and positive sentiment, and create virality. Recognizing the reach of influencers and content creators, especially when branded content is positioned through their unbranded lens, we created a platform-specific approach. We co-created engaging content with publishers in the form of memes, tweets, and posts, disseminating it across social media. Our campaign resulted in 17+ million views for HBLPSL Jeet Ki Jang and led to 4+ million engagement with the show.

Brand: HBLPSL Jeet Ki Jang - Influencer Campaign
Client: HBL
Agency: Symmetry Group
Language: English

2021 BRONZE

America Could Use A Beer

Coors Light was losing touch with Millennials. The brand was fighting for emotional saliency, and the clutter of the pandemic only made that more challenging. Amidst the heavy news cycle, ads during “these uncertain times”, and shoppers stocking up on “essentials”, we brought a dose of levity by delivering beer to one 93-year-old influencer, Olive Veronesi. It got the us noticed, with 1.96B earned impressions. It connected with our target of 21-34-year-olds, with an 160% increase in brand consideration. And drove sales that outpaced competitors, at 16% increase year-over-year.

Brand: Coors Light
Client: Molson Coors
Agency: DDB Chicago
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy