Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 GRAND

The Bread Exam

In Lebanon, only 1 in 10 women have ever performed a breast self-exam. With The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands. Because traditions prevent women from talking about their bodies, we created a bread recipe video demonstrating the steps of a breast self-exam by pressing dough with a culturally sensitive call-to-action #Khabazte (Have you baked bread?). With The Bread Exam, we found a way into women’s kitchens and their lives, effectively transforming a regular kitchen experience into a life-saving reminder.

Brand: Lebanese Breast Cancer Foundation
Client: Lebanese Breast Cancer Foundation (LBCF)
Agency: FP7 McCann Dubai
Language: English

2021 GOLD

The Moshaya Family Animation

Juices category which was already losing relevance among kids further felt the heat as COVID19 crisis resulted in closure of schools and restrictions on movement for both adults and children meant that many families face enormous challenges as they try to navigate new ways of living together with limited avenues of entertainment. We collaborated with Moshaya Family, ranked as the biggest family content creator on YouTube in MENA to co-create their first ever-animated series which resulted in a gain of 3.2 pp of volume share.

Brand: Almarai Long-Life Juices
Client: Almarai Company
Agency: Spark Foundry (KSA)
Language: English

2021 GOLD

Science World: The World Needs More Nerds

Over the past three decades, Science World has reached 18 million British Columbians with their STEAM-education programs. When the pandemic hit, Science World’s doors closed and programming came to a halt. They were in dire need of funds to continue offering these programs to children in BC. Science World set out to raise $150,000 and ended up tripling that amount, gathering over $450,000 in donations from British Columbians, thanks to the help of some of the world’s most prominent nerds.

Brand: Science World: The World Needs More Nerds
Client: Science World
Agency: Rethink Canada
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy