Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2022 BRONZE

Do More Than Dishes

In order to drive penetration of automated dishwashers in the GCC and increase market share for Finish, we launched a year-long influencer marketing strategy to educate consumers about the benefits of dishwashers and reduce entry barriers. The campaign o

Brand: Finish
Client: Reckitt Benkiser
Agency: Brand Ripplr FZ-LLC
Language: English

2022 BRONZE

Galaxy Z Fold3: Break Free

A new product launch that faced a big challenge: The new Galaxy Z Fold3 needed to surpass Z Fold2 2020 market performance and generate sales amongst Egyptian youth who didn’t see the value in paying a premium for a Samsung phone. A non-tradition

Brand: Samsung
Client: Samsung MENA
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 BRONZE

Commander Safeguard Hero Force

When the world faces challenges, people turn to trusted heroes – government, celebrities, professionals. When Pakistan faced COVID crisis, people turned to Commander Safeguard! Online posts sprung up saying “Only Commander can save us”, “I trust his words blindly” Safeeguard leveraged unique opportunity to marry Brand, Community and Influencer, using its very own BA Commander Safeguard, supported by a movement consisting of celebrity endorsers, bloggers and authorities. Strong 1-9-90(creator-sharer-listener) framework enabled stellar results despite lower media spends-vs-competition: Growing SEC-AB/KLI-category(+18% / +26%), sales(+37%/+38%), profit, equity, awareness. Recognized on Youtube Most Seen.

Brand: Safeguard
Client: P&G (
Agency: Adcom Pvt. Ltd.
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy