Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2022 GRAND

The Warm Winter Livestream

With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities Our idea was based on the insight that charity marketing tends to become pity-party-like and people are

Brand: UAE Government Media Office
Client: UAE Government Media Office
Agency: UAE Government Media Office
Language: English

2022 GOLD

Meet the survivors

#ProtectOurFuture The whole campaign was launched from the point of view finally making Pakistan a Polio-Free Country. With such a mission, we re-looked at the past communications and for the first time ever we changed the way we approached the Pashtun Community by taking onboard people who belonged from the same community and spoke the same language. We changed the mindset by clearing the misperceptions about the existence of polio, the polio workers and about the polio drops itself. 

Brand: Meet the Survivors
Client: Pakistan Polio Eradication Programme
Agency: ogilvy (pakistan)
Language: English

2022 GOLD

Pabbo Badmash

Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around Polio drops in a much light-hearted and an emotional way. Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5. The animated video was received well by everyone.¦<p>Unlike past communications that were majorly in Urdu and featured Pakistani celebrities, we, for the very first time created an animated video with Pabbo Badmash (a fictional character aka superhero by Studio Rokhan) and cleared all the misperceptions around the existence of Polio and around the Polio drops in a much light-hearted and an emotional way.<br><br>Through the storyline we also created a positive image of the polio workers and created awareness around getting children vaccinated against polio till the age of 5.<br><br>The animated video was received well by everyone.

Brand: Pabbo Badmash
Client: Pakistan Polio Eradication Programme
Agency: ogilvy (pakistan)
Language: English

FINALISTS

Por un Perú sin Cáncer El Día más importante

Inca Kola ¿Cómo que la marca de mis papás ahora es mi marca?

BCP – Banco de Crédito del Perú BCP - El regalatón del Cuy Mágico con Phillip Chu Joy