Influencer Marketing

Brands that connect and establish relationships with their audience’s key influencers are the ones to learn from.

2021 BRONZE

America Could Use A Beer

Coors Light was losing touch with Millennials. The brand was fighting for emotional saliency, and the clutter of the pandemic only made that more challenging. Amidst the heavy news cycle, ads during “these uncertain times”, and shoppers stocking up on “essentials”, we brought a dose of levity by delivering beer to one 93-year-old influencer, Olive Veronesi. It got the us noticed, with 1.96B earned impressions. It connected with our target of 21-34-year-olds, with an 160% increase in brand consideration. And drove sales that outpaced competitors, at 16% increase year-over-year.

Brand: Coors Light
Client: Molson Coors
Agency: DDB Chicago
Language: English

2021 BRONZE

#DistanceDance

In March 2020, the world faced the rapid spread of Covid-19. Everyone needed to do their part, but there was one generation that wasn’t: Gen-Z. P&G believes in being a force for good, and so when the Governor of Ohio called, P&G immediately stepped forward. The #distancedance challenge was born, and a cultural phenomenon ensued. 17.7BN views of the hashtag and 4.2m consumer-generated videos later, what started with one call turned into a widely impactful campaign that positively changed the way Gen-Z thought, and most importantly behaved, during the pandemic.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Grey
Language: English

2021 BRONZE

Driving Record Ratings By Colliding Gamers & NASCAR Drivers

How do you inspire a young audience who doesn’t watch linear television to watch a NASCAR race when they have endless entertainment options to choose from? Make the sport relatable by channeling one of their biggest passions: gaming. Fox Sports and NASCAR paired two of NASCAR’s rising stars with two kindred spirits from the gaming world to convince a younger audience that racing was a sport worthy of their time and attention. The campaign lead to an 9x increase in ratings among our young viewer target from 2019 to 2020.

Brand: Fox Sports + NASCAR
Client: FOX Sports
Agency: Mediahub
Language: English

FINALISTS

KFC KFC Degustation

Tourism New Zealand A 'Booster' of Happiness

Oreo How Oreo influenced a Billion cricket fans